4 qualities of a successful change communications strategy

Staff communications are at the heart of all change projects, yet many companies forget that employees are the company.
We have 4 tips to help you create an effective communications strategy:

There is a shared purpose
There is leadership
The audience has selected the communications plan
Staff feel engaged

Continue to the full length article where we expand and go in depth on each [...]

Posted by jenniferkreger on June 27th, 2011

How not to create and deliver an elevator pitch

The elevator pitch is an important part of the change communication process as it allows key information to be easily communicated to those affected by the change. A good elevator speech contains the following elements:

It tells a story – “We can’t stay here because…”
Provides direction – what’s in it for me and what do you [...]

Posted by Brian Casey on October 7th, 2010

Social media is a learning tool

The role of social media in learning has sparked a debate that is likely to continue for some time yet. I have just finished reading this brief article in HR Magazine which summarises a discussion that took place at the World of Learning Conference and Exhibition at the NEC, this week.
Social media is for many [...]

Posted by Brian Casey on September 30th, 2010

City of Stockholm perfectly illustrates a vision for change

As we know, building commitment to change begins at the level of the individual and their decisions and behaviours. Well, the City of Stockholm, like JFK before them, have set out their long term change vision of becoming a fossil fuel free city by 2050.
That’s a way off, I here you cry. However, the City [...]

Posted by Brian Casey on September 15th, 2010

Is hierarchy damaging your change strategy execution?

In July’s Newsletter, I referred to research carried out by Harvard Business Review on change strategy execution. I couldn’t link to it at the time because it wasn’t live, so here it is, Hierachy can hurt strategy execution.
The top 4 survey findings are:

the biggest execution challenge is making strategy meaningful [...]

Posted by Brian Casey on August 13th, 2010

Organisational Change: a twitter discussion

There is a very informative group on LinkedIn called Organizational Change Practitioners. If you aren’t already involved, then I encourage you to join and get involved. Those of you that are involved will most probably be aware that they have been running a twitter based brainstorm on the very topic of Organisational Change.
The first session took [...]

Posted by Brian Casey on May 14th, 2010

How well do you know your change communications audience?

In this month’s newsletter from Changefirst, David looks at the power of communication and how this underpins a successful change vision and builds commitment to change.  JFK set out an incredibly unifying message, with a clear objective. NASA staff clearly knew what they had to achieve, whilst US residents, and most of the world, could [...]

Posted by Brian Casey on April 15th, 2010